Moon Games Logo

This was the only logo for which I did not make an initial sketch, because I felt like working with simple curves and swirls and hence this could be easily made directly with photoshop.

Here is the first version I made.

With this version, I made a simple curve path which I then added a brush stroke along. This was the 'glow' or 'sheen' of the moon. Copying the path shape, I simply completed the same path to make an elipse shape that I added a gradient to, using a deep blue colour fading to white. The font I used was Broadway, which was already installed on the system.
I like this version a lot. I think it gives a very simplistic feel similar to photos of where the sun just peeks over the edges of the earth and lights it up. The logo could also work in print and black and white as there isn't much fine detail.

The look of the logo made me want to try using a real image of the moon. Here is the next version I made.

This was the only logo where I superimposed my other shapes onto an actual photograph. The image of the moon, "Moon Shadow" was taken from www.freerangestock.com and is not subject to copyright. The original artist is Beverly Omalley.
Using the blur and sharpen tools, and alternating between the 'darken' and 'lighten' settings,  I enhanced the image by blurring the outer edge and clearing up the features on the surface. Then I superimposed the company name from before and gave it a drop shadow as well as emboss effect to set it off from the background. I created a 'swish' which I filled with a lilac colour. Then I reduced the layer transparency to 30%. Then I found a four-point star online and used it to make a custom brush, with which I added stars onto the 'swish' (on a new layer). This was to make it look like glittering moondust.
I really like the look of the image, but I'm not sure if it would work as well as a logo as the previous version. This is because of the fine detail on the moon as well as the smaller stars in the moondust. However, in electronic format I would consider that this version was the better.

Valkyria Games Logo

I made three versions of the Valkyria Games logo.

Here is the first.

I filled the body of the helmet with a grey colour and then added a texture to it, which made it look like battered metal. For the red swirls, I used the gradient tool and a deep crimson and bright scarlet reds. This created a 'shine', after which I added a drop shadow to make them look engraved for contrast. For the feathers I was playing around with the blue gradient, but then noticed that it looked quite 'cartoony'. I added a stroke effect around the edge, which gave it an unexpected but nice looking manga-style look.
I don't think the metal texture would work in a logo (because the detail is too fine), but I do like how the logo looked overall. The contrast between the three different aspects works in a disjointed kind of way. In other words, I felt that they didn't really work together, but in a way that lends itself to a sort of theme which ultimately does work. I didn't add the company name to the logo though, which makes the helmet look a bit 'stranded'.
I was really fascinated by the manga-look I accidentally found for the feathers, and decided to try changing the look of the helmet to accommodate that better, as well as testing the incorporation of the company name.

In this version I added the same effects I used in the feathers to the helmet: I replaced the metal pattern with a yellow-to-orange gradient as well as adding an additional shape to give it the 'gleam' at the front. I changed the inner shadow in the red swirls into an emboss effect and added a glow.
I think stylistically this works a little better, and the simplicity makes it more workable as a logo. But as per the look, I think I preferred the first version a bit better. However, the logo is considerably better now that the company name was included.
I wanted to try one more version, which would be much more simplified and focussing more on the name as opposed to the image.

This was the last version which I made. I decided to get rid of the helmet and instead focus on the feathers that I had liked so much. I also decided to keep the smaller swirls for interest and to fill the white gap left between the feathers and the words.
As a logo, this was my favourite. Being very simple, it still felt very iconic. However, due to the shape of the feathers, unfortunately the valkyrian look was lost and honestly I think the image looks more like a chief's headdress. This relates a much more Native American feel for me, in which case I might consider playing around with either the company name and/or the shape of the feathers.

Sunanoo logo

For my Sunanoo logo I made three different variations.

Here is the first.

Just like with the other logos, I started by sticking very closely to the original sketch. I stayed with similar colours as with Mer, but this time I gave the character a slight blur to make her more 'airy' as such. I also added an extra whisp (the red one) to add the red colour which I was planning to have. The font for the logo is Aniron, which I downloaded from www.fantasyfonts.com.
Here what I did was give the font an emboss and drop shadow to highlight it. I also gave a slight emboss to the red whisp, effectively making these two elements the foreground, while the maiden with the blur effect became the background. I like this effect, but I'm not 100% if this would work as a logo.

Here is another version, where I tried to make a more compact logo.

Here I literally extracted the name and the red whisp, using a layer mask to fade out the part of the whisp that wrapped around Sunanoo's waist. I think as a logo is already works a bit better, but I feel a little like the meaning would be lost without the body of the girl. If this logo were used, I would probably recommend this be used in tandem with the fuller version. This compact version could be used on game cases and letterheads, while the full version could be used in presentations and posters.

I had another idea for a compact logo, which is the following.

Here, instead of using the red whisp, I edited the wire path of the tail wave and the colour of the text. This version might be my favourite. I changed the light blue into white and removed the blur, and gave the wave a small drop shadow. I think the contrasting colours work well together.

Fenix logo

With the Fenix logo I came up with quite a few different versions to test different ideas I had.

Here is the first.

With this I went with the original ideas of using reds, oranges and yellows to create a fiery theme. I used an outline on the phoenix body and wings to make it look a little bit like a cartoon. I gave the feather an outer glow and satin effect again to try and make it glow a little bit like embers.
I think this turned out alright, but considering how the logo might be used I have concerns over how well the feather might be visible especially in print.

Later on I messed around with the colours being used and made some changes to the feather. I thought it might look good in this version, so I came back and tried it out. Here's what this first version looked like with the change.

I think this looks a bit better. The use of the dark colours in the feather remove the issue with the visibility. First I just superimposed the crimson feather onto the previous satin one to give it a little bit of glow. Later I removed the satin feather altogether.

Here is the next version.

With this one I decided to test changing the oranges and yellows out for a white. I exchanged the feather for the company name and added an emboss effect to everything. The font I used was Colonna MT, which was already installed on the system. For this version I felt that perhaps it was a little more 'clean' than the previous. But here is a little bit of an issue with the visibility of the 'F'. Changing it to white didn't really seem to help anything, so I decided to keep it black. I did try to overcome this by moving the text away from the bird, but this made the two elements look awkward in how they stood apart.
I felt that this perhaps worked better as a logo, but I would still have concerns over visibility.

Here is the next version.

This was perhaps my favourite version. The dark colours deleted problems with visibility. It was here that I first made the dark version of the feather, and then decided to try mixing it with earlier versions to test the look. Witht the bird, I decided to use an inner shadow to augment the colour theme and make it 'sink' into the background.
I left the satin feather underneath the dark feather here to give it a glow and hence a lighter outline. I felt that this was necessary to make sure that its outline didn't effectively fuse with the phoenix.

Here is the next version.

This version came about mostly again from messing around with the dark feather and earlier versions of the logo. Here when I added the crimson feather to the white-red emboss phoenix, I had the idea that it might look better if the bird was superimposed on the feather rather than vice-versa. I added a blur effect to the feather to make it look a little like a watermark.
With this verison, as a piece of art I perhaps like it the best. I think the feather in the back looks really good and has a very nice effect. This would be something I think would look fantastic as, for example, the watermark on corporate letters. However, as a logo I think this doesn't work although not necessarily because it doesn't look good. I think issues with visibility and print are the worst with this one. I don't think the individual elements would be seperate enough for passersby to quickly pick out the concept in the image.

Following this line of thought and as an attempt to remedy this, I made the following version.

With this I got rid of the bird altogether to try and compact and simplify the image and make it, as mentioned, easier for the casual observer to digest. I rotated the feather slightly to accommodate half of the company name.
I think this works best as a logo, although I don't like how the ripple effect reminds me of Java.

Here is another version following the alternate Egyptian idea I had.

This was the first version I created. This idea was a little fiddly to try and create a sun-like fieriness without reveriting to the red-yellow colours. I decided to add a slightly blurred sphere in the background to be a sun. I made sure the darkest colour in the sun sphere was in its centre, and that the bird's lightest colours were also in its centre. This made sure the bird was easily discernable from the sun.
The company name was in Lithos Pro font, which was already installed on the system. At first I didn't think that the words were terribly visible, so I thought of adding the whisps behind them to try and make them more visible. I used yellow, orange and red to try and simulate the idea of sand. While I do think that the sand effect worked rather well, the whisps felt like an unnecessary obstruction that just made the image messier.

I decided to remove the whisps, and felt that the logo was made considerably when they were gone. However, I think there would still be problems with visibility when the logo was used in print and electronic contexts. If this was explored further, I would experiment with different fonts and font effects.

With this version I decided to try and simplify the bird and rounding off the sharp edges. I superimposed the company name on the logo image. The font I used was Harrington, which was already installed on the system. I changed the colours as I felt the round edges didn't fit the red and yellows.
This is perhaps my least favourite version as I felt the rounded edges made the bird look more like a fairy cake than anything else.

Out of these I would say my favourites were the red-yellow bird with the crimson feather, the crimson bird and the compact feather/company name logo.

Beyond these, I had A LOT of ideas with regard what to try to improve the look. Many of these were with regard to slight changes in positioning and layout and colour combinations. However, due to time constraints, I decided to stop here as I felt I had a nice rounded roster of variations.

Task 2 -- Interactive Images, Their Uses and Aspects

In today's world, graphics are everywhere. While the advent of computer technology discouraged graphics, due to its initial text-based existence, once GUIs were developed the number of and quality of graphics began to increase.

To begin with, it is clear that the web is rife with images and interactive features. Austerity in a website must be a carefully considered organisational theme, not the result of ineptitude of the design or development departments. Not only that, printed promotion, movies, many software and games all utilise high-end graphics (though only the last two could be considered interactive).

Interactivity is an eagerly sought commodity. Programs which request user inputs and change their outputs based on what inputs are entered are interactive. Games are a good example of this, and the technique of giving the user multiple crossroads to choose from which will determine the flow of the story is becoming more prevalent.

But the use of graphics isn't a simple matter of just having or not having them. Not all graphics are created equal, and so not all graphics will suit the same need. There are many aspects that need to be considered when capturing and editing graphics for a specified purpose, because it is the use and purpose that the image is being made for that will determine many of these factors.

Picture Quality vs File Size
Typically the balance between quality and file size will be determined by the context of the image's use. These are determined by the resolution of the image as well as file type.
High resolution TIFF files might possibly look the best, however if the images are meant to be for an online product catalogue, it will be far more important to keep the file size to a minimum. TIFF files contain much data about the image, like layers, and are barely compressed so files tend to be large. JPEG images on the other hand are very compressed, and while the quality of the image may suffer slightly, the small file size is much more appropriate. It may also be necessary to shrink the images themselves to the smallest possible for use in context.
However, for something like a game or a poster, the file size typically is not as imperative as the quality of the image itself. For this, PNG file types may be more suitable. There may also be a requirement to maintain the resolution at a fairly high minimum.
A company like Square Enix, for example, put a great deal of effort into ensuring high-quality graphics with high attention to detail. For them, the quality of the game assets is clearly paramount to the time taken and often leads to the size of the software being considerable.

The difficulty in predicting the suitability of various file types, resolutions, capture and storage methods lies in the fact that these are heavily influenced by the resources at hand. What storage space does the company have? What software does the company use (some file types may not be compatible)? What storage space will the ultimate user/viewer of the image need? How much money and time is available to spend on attaining a particular quality of image, and how imperative is the quality?

How useful an image can be is affected further by how its is captured. Photographs taken for websites are typically stored as JPEGs when they are captured. JPEGs render very high quality images with low file size when used this way (and in fact, few other file types perform as well here). However, game assets created or drawn in Photoshop should probably be stored as TIFF images instead to ensure that relevant data is retained about them.

How an image must be captured or generated and later stored is defined by what the image must be used for. As seen in previous examples, the simple factor of whether the image will ultimately be printed or not already makes a major difference to what matters when the image is being edited. Hence being fully aware of the ultimate purpose and use of the image is key.

Below is a slideshow review of the key points of interactive graphics.

Mer Logo

I created two different versions of the Mer logo.

Here is the first version I created:

In this version, like with Suijin, I stuck very closely to the original sketch. However, with this logo I really wanted to go for a very hard, metallic feel. To that end, I used a gradient fill between a very dark and very light blue and did not use an outline. Then I added a very stark shadow to add to this effect. The name I added was in Aniron font downloaded from www.fantasyfonts.com.

I liked the metallic effect and the dark blue, but the name felt a bit disconnected from the image. So I wanted to try another version with more attention on the name.
Here is the other version I made with a vague idea taken from where I went with the Suijin Logo.

I wasn't all that happy with this version but I thought it was worth a try. I tried to make a more compact version of the logo which retained the oceanic symbolism. It did look more compact, but still there was something kind of clunky about it.

I didn't have any more ideas at the time, so I decided to leave it. But I want to come back to this one later on to see if  I could just edit this a little more and bring out the effect I was hoping to get.